Shopify & Meta Ads Course

What’s Covered?

1. Understanding E-commerce: Overview of the e-commerce landscape, trends, and opportunities.
2. Why Shopify?
3. Setting Up a Shopify Store
4. Shopify Dashboard Overview
5. Payment and Shipping Setup

What’s Covered?

1. Product Listing Essentials:
   • Writing product titles and descriptions optimized for conversions.
   • Setting prices, SKU numbers, and product variants.
2. Inventory Management:
   • Adding, editing, and managing inventory levels in Shopify.
   • Handling returns and refunds.
3. Product SEO for Shopify: Optimizing product listings for search engines.

What’s Covered?

1. Understanding Shopify Marketing Apps & Tools
2. Email Marketing with Shopify
3. Integrating Social Media with Shopify
4. Basic Analytics

What’s Covered?

1. Introduction to Meta Ads
2. Creating a Meta Ads Account
3. Understanding the Meta Ads Dashboard

What’s Covered?

1. Types of Meta Ads Campaigns
2. Audience Targeting
3. Ad Creatives
4. Budgeting and Bidding Strategies

What’s Covered?

1. Scaling Your Ads 
2. Ad Performance Analysis
3. Advanced Targeting Techniques 
4. Conversion Rate Optimization (CRO)